Freshwater Mediation is a local Northern Beaches family law business, who approached me to create an overarching identity suite for their new business. The Director Kieran is a natural people-person and I endeavoured to capture her vibrant, warm personality in her logo, via the three-way transparent speech bubble graphic and friendly script font. The complete suite of material aimed to break down overwhelming information into bite sized chunks, aided by infographics and pull out diagrams. The serene water imagery helped to give the feeling of peace and calm, allowing Kieran’s clients to feel confident in their journey and choice of mediator. The turquoise and steal blue colour palette was inspired by Freshwater Beach where the business is based.
