In 2021, I developed an extensive illustration library showcasing people, places, objects and scenarios, representing the diverse nature of AMP customers. Accompanying the library was a custom colour palette and detailed guidelines outlining best practice principles.
Each asset was created in Adobe Illustrator and made available in EPS, SVG and PNG format. The assets were distributed in-house, as well as to preferred creative agencies for use across marketing material such as explainer videos, social media posts, infographics, show reals and product tutorials. The library was designed to be flexible, grow over time and updated to reflect the ever changing nature of the business.
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