In 2021, AMP launched a new brand position – focusing on creating investing solutions in banking, super, retirement and advice. The primary goal was to generate mass awareness, reclaim trust and relevance for new and existing customers. The second goal was more targeted, backing up this new investment position with proof of product, showcasing examples within the key business areas.
My role was to create the visuals and final art for out-of-home advertising, digital placements and the campaign landing page throughout each of the campaign phases. The digital presence included MRECs, carousels and hang time. Facebook, Instagram and LinkedIN advertising ran simultaneously all pointing towards a bespoke campaign landing page on amp.com.au. The campaign was also featured across internal channels including Workplace, Sharepoint and Town Hall live streams.
